AI Insights · Timothy · July 2025
Top 5 Reference Apps Performance in New Zealand Q2 2025
Explore the performance of top reference apps on a unified platform in New Zealand for Q2 2025, including trends in downloads, revenue, and active users.
The second quarter of 2025 saw varied performances among the top reference apps in New Zealand. Here’s a closer look at their weekly trends in downloads, revenue, and active users, as reported by Sensor Tower.
Google Translate maintained a consistent download rate, peaking at around 3.1K downloads in mid-April. Its weekly active users fluctuated slightly, starting at 90.8K and ending the quarter at approximately 84.1K.
Bible Chat: Daily Devotional experienced a steady increase in weekly revenue, reaching $1.6K by the end of June. Downloads showed a significant rise, peaking at nearly 3K in early June, while active users grew from 5K to 8.1K over the quarter.
The Bible app saw stable weekly downloads, with numbers hovering around 1.8K. Active users increased from 58.9K to 64.9K by the end of June.
Sky Guide showed a notable spike in downloads mid-June, reaching 1.2K, while weekly revenue fluctuated with a peak of $208 in late June. Active users also saw an increase, peaking at 1K in mid-June.
Haven - Bible Chat showed a gradual increase in revenue, ending the quarter at $441. Downloads were relatively stable, with a slight increase to 317 in the last week of June. Active users remained consistent, averaging around 1K.
These insights reflect the dynamic nature of app usage and engagement in New Zealand, providing valuable data for future strategies. For more detailed insights, visit Sensor Tower.